A study by the Departamento de Internet (DI) ranks Barça's official website number one out of teams participating in the 2015/16 UEFA Champions League With 97 points out of a possible 100, fcbarcelona.com beats out the official websites of Arsenal, Juventus, Bayern Munich and Real Madrid
For the fifth consecutive year the company Departamento de Internet (DI) has published a ranking of the best websites of teams competing in the UEFA Champions League. In this edition, FC Barcelona has the best online platform of the 32 teams involved in the 2015/16 Champions League, ahead of websites from teams like Arsenal, Juventus, Bayern Munich and Real Madrid. This year Barça scored 97 out of 100, giving them their second such distinction after winning in the 2012/13. The study underlines the importance of having a corporate website which is up to the best competition in European football.
The ranking of the websites of the participating teams in the UEFA Champions League is established objectively according to criteria such as design, multimedia elements, adaptability on different devices, page structure and navigation, language and writing, the ease of buying tickets, the use of social networks, and user services.
Each of the variables analysed have a relative importance in the final assessment, represented by a specific percentage, with 100 as the highest score.
A recognized model, perpetually improving
The FC Barcelona website was highlighted, among other things, as a website with a clear focus on the user, easy to use navigation and structure, a polished look & feel with an excellent and responsive design, optimal use of social networks, and a functional platform for buying tickets..
This recognition comes at a time when the FC Barcelona is working to provide new features and improvements to its web platform. In the middle of last season some changes were made in the site’s design and in the coming months they will be completed with a series of improvements on usability and services for members and supporters worldwide.
Recently, the prestigious American magazine Adweek put FC Barcelona at the top of their world ranking in terms of creation of online sports content oriented towards social networks. The study puts the Club ahead of sports information powerhouses like Real Madrid and the NBA, among others.
Website in nine languages
In recent seasons FC Barcelona has consolidated its model through a web platform available in nine different languages: Catalan, Spanish, English, Chinese, French, Indonesian, Japanese, Portuguese and Arabic. The website has a clear commitment to glocalisation (a blend of globalisation and localisation) — providing global content but aimed at different regional audiences to highlight peculiarities of each area.
FC Barcelona’s digital platform is increasingly referred to the best in the sports world. This recognition of the Club's website is also closely linked with the club's leadership in the area of social networking.