Several players took part in a video to commemorate the Year of the Monkey The Club's Chinese language website and social networks contributed with special content and exclusive promotions
FC Barcelona striker Neymar is the star of a new video released by the Club in commemoration of the Chinese New Year 2016. The Brazilian superstar was joined by his blaugrana teammates Marc-André ter Stegen, Ivan Rakitic, Aleix Vidal and Thomas Vermaelen in a production designed to help the Club reach out to its fans in China. The Chinese New Year falls on Monday, 8 February this year and will be known as the Year of the Monkey, which is a symbol of intelligence, confidence and curiosity, among other traits.
In recent years, FC Barcelona has been strengthening its bond with its fans in China through various digital platforms, like the Club's official Chinese language website www.fcbarcelona.cn, as well as social media accounts on Tencent Weibo, Sina Weibo and on the messaging service WeChat. It is through these channels that Chinese fans can not only consume exclusive content, but they can also participate in a contest to win a signed jersey — the one used in the filming of this year's New Year video.
FC Barcelona has grown immensely in China, adding 1.7 million followers over the past year — more than any other club — more than Manchester United's 1.1 million and Bayern Munich's 800,000.
