FC Barcelona is opting to once again become the best sports club in the world on social networks at the Social Star Awards on May 23 in Singapore The Club has 65 million fans on different social networks after opening new accounts on Instagram and Pinterest
Social networks Leaders
Barça is the most followed club in the world on social networks with some 65 million fans, and in addition to its accounts on Facebook, Twitter, Google, YouTube and Tencent Weibo, it also launched its official presence this year on Instagram and Pinterest
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FC Barcelona is among the aspirants on Thursday May 23 at Marina Bay in Singapore for the Social Star Awards 2013, an event that recognises the biggest and the best in terms of social networks over the last year. The Club has set new 2.0 standards around the world, and after already being named winner in the second year of the awards, is now looking to make it two years in a row. But FCB face hot competition from the likes of Chelsea, Real Madrid and Manchester United. Barça are also represented by Leo Messi in the sportsperson category, alongside fellow footballers Cristiano Ronaldo, David Beckham and Kaká.
The Social Star Awards are based on an analysis made by Starcount of data on the main people, clubs and companies and their relations with the approximately 1.7 billion users of the eleven biggest social networks in the world.
All walks of life
The Social Star Awards 2013 don’t only analyse the number of followers, but also loyalty and the amount of interaction. This year’s gala is being held at Marina Bay Sands in Singapore and is being organised by Starcount.com. It is available on a live YouTube stream. Jessica Alba and Jeremy Piven will be presenting an event that also features candidates and guests from the worlds of music, cinema, television, videogames and advertising. The two-hour show also includes plenty of live performances by such artists as Aerosmith, Psy, CeeLo Green, Carly Rae Jepsen, and Sky Blu & Blush.