Indonesian capital Jakarta is the city with the third largest number of Facebook followers of the Barça account The Club’s official Twitter account in Indonesia has more than 100.000 followers and is the account which has increased most over the last few months The Club have linked up with local sponsors and Honour Fan Darius Synathrya in this key country for Barça’s growth in Asia
FCB ESCOLA in Indonesia
On February 18, the Technical Director of FCB Escola Carles Martín, with the presence of sponsors H&S, will be offering a talk in Jakarta aimed at coaches of various Indonesian teams to explain the Barça method and the philosophy which defines the Club. The aim is to attempt to help a little with the development of football in the country and create the bases for the development of the game amongst young players.
[[DES_1]]
FC Barcelona’s official Facebook has 5 million fans in Indonesia, making the country the largest in terms of the Club’s 54.1 million global, representing 10% of the Club’s fans on the world’s largest social network where Barça are the biggest sporting entity.
FC Barcelona have focussed their efforts in Indonesia on Indosat, one of the most important telecommunications companies and the Club’s regional sponsor. The Club also reached a deal a year ago with Head & Shoulders (H&S) to become the Barça’s official shampoo in Indonesia, Thailand, Vietnam, Malaysia and Singapore, as well as regional sponsor in the area. Club Director General, Antoni Rossich, personally signed the two year deal in Jakarta last April.
Barça, a phenomena in Indonesia
The Indonesian Bahasa language is the third language on Barça’s Facebook pages, with more than 4.9 followers, behind Spanish and English, whilst Jakarta only trails Mexico City and Cairo as the largest city represented on the Facebook page. In all there are six Indonesian cities in the top 45 cities represented on the Club Facebook pages - Bandung (14), Medan (20), Subaraya (37), Tangerang (39) and Bekasi (45).
The Club lso has a spectacular following in other Social Media, with more than 100, 000 followers on its official Twitter account (@fcbarcelona_id) – the page which has grown most quickly in recent months.
Official Web
The Club contents in Bahasa are centered on the Indonesian version of the Club webpage (www.fcbarcelona.co.id) which was launched in 2013, when Gerard Piqué, Cesc Fàbregas and Andrés Iniesta presented the new page by speaking in Bahasa. The Club’s director in charge of new technology, Dídac Lee said then that , “Barça consider it fundamental that we reach our fans in Indonesia in their own language”.
This is one of the principal characteristics of the Indonesian web - www.fcbarcelona.co.id – which like the other sites the Club produces in other languages attempts to adapt content for the target audience, rather than simply translate it and create unique content for the millions of Barça fans around the world.
Darius, Fan d’Honor
Barça’s presence in Indonesia is also strengthened by the actor and presenter Darius Sinathrya, who is an honour fan and official Club ambassador in the country. Married to the actress Donna Agnesia, his two children are called Lionel and Diego Andrés, in honour of Messi and Iniesta.